Caught off guard, VW dealers want answers on Scout’s retail plan

On Friday May 13, VW of America Sales and Marketing Director Andrew Savvas sent a letter to the brand’s 650 dealerships, confirming that Scout will be an independent brand within the VW Group and that they will not have no complaints about its products.

The letter did not appear to allay dealer concerns about VW’s plans.
Diess thinks the German automaker can hold a 10% market share across all its brands in the US, and he’s tasked VW of America CEO Scott Keogh with making sure that happens from here. the end of the decade. Keogh said it would be difficult to achieve that goal without “playing” in the pickup truck segment, which accounts for about 15% of the overall U.S. market.

VW Group Chief Financial Officer Arno Antlitz said Scout “will be a separate unit and brand within the Volkswagen Group which will be managed independently. This aligns with the group’s new leadership model – small units who act with agility and have access to our technology platforms to take advantage of synergies.” No leader of the new unit and new brand has been named.

VW dealers in the United States have been asking for a pickup truck in their lineup for decades, another dealer said, speaking on condition of anonymity. Automotive News. The dealership said that while the VW Group intends to sell Scout vehicles through franchises, “hopefully, after everything we’ve been through together, that we at least get the first chance.”

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