Hyundai and Kia Sedan get the ax as electric cars take over

Hyundai will discontinue sales of its Sonata for the North American market before the end of the decade, according to multiple reports in recent weeks. First published by a South Korean media Chosun Ilbothen by commercial publication Automotive Newsthe company is expected to cancel the long-running sedan by 2028, the planned end of its current generation.

These reports also suggest that Kia’s K5 and Stinger sedans could also be discontinued.

As Hyundai Motor Group moves towards electrification, the main focus has been on the more popular SUV segment. The 2022 Hyundai Ioniq 5 and 2022 Kia EV6 both fit into that slot, while the upcoming Kia EV9 and Ioniq 7 promise to reach bigger SUV buyers.

The Ioniq 6, an all-electric sedan, is also coming, but no details are available yet. Hyundai only says it expects it to compete well in its segment and stand out against its SUV offerings.

2021 Hyundai Sonata Limited
Hyundai added a Sonata N Line to the company’s lineup in 2020.
Hyundai Motor America

Reached by email, a Hyundai spokesperson said Newsweek that the Sonata is an important part of the company’s lineup and would not comment on product speculation.

“Sedans continue to remain important to Hyundai. Although their share of sales has declined, there are still millions of customers who buy sedans every year and we want to try to capture as many of those customers as possible. Elantra, Elantra Hybrid , Elantra N Line, Sonata, Sonata N Line and Sonata Hybrid represent the core of our sedan portfolio and offer consumers a variety of great options.”

The 2022 Hyundai Sonata starts at $24,500. The hybrid variant starts at $27,350, while the sporty Sonata N Line has a starting MSRP of $33,750.

At the end of 2021, more than 93,000 Sonatas were sold, an improvement of 21% compared to the previous year. But the smaller-sized Elantra eclipsed it with about 124,000 models leaving dealer lots.

Kia K5 GT 2022
The K5 takes the place of the Optima in the Kia range.
Kia America

Kia’s K5 ended last year the same way, selling around 92,000 units. It sold about 13,000 copies of the Stinger sports sedan.

In its recent quarterly Brand Watch report, Kelley Blue Book found that only 37% of buyers in the non-luxury segment considered a sedan when buying a new vehicle.

Larger sedans have also been slowly leaving the US market for years. Both the Chevrolet Impala and the Ford Fusion were released in 2020. The Mazda6 was dropped for the 2022 model year. Volkswagen and Toyota said the Passat and Avalon sedans would also disappear after this year.

Among the segment, some still remain. The 2022 Honda Accord dominates with the 2022 Toyota Camry; the 2022 Nissan Altima and 2022 Nissan Maxima are still on offer, and the 2022 Chrysler 300 continues to start.

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