Rolls-Royce Achieves Record Pandemic Sales, Highest in 117 Year History

Rolls-Royce is preparing to launch Specter, its first fully electric car. (To file)


Britain’s Rolls-Royce Motor Cars said on Monday it had achieved record annual sales of its luxury vehicles, as the wider sector grappled with the fallout from a pandemic, including a shortage of semi-vehicles. conductors.

The German luxury car maker said sales rose nearly 50% to 5,586 cars, with records set in most regions, including the Americas, Asia-Pacific and Greater China, as well than in several countries of the world.

Demand was fueled by its new “Ghost” coupe and Cullinan SUV of 2.6 tonnes and 350,000 euros.

“2021 has been a phenomenal year for Rolls-Royce Motor Cars,” Torsten Muller-Otvos, general manager of Rolls-Royce Motor Cars, said in the statement.

“We have delivered more cars than at any other time in the brand’s 117-year history with unprecedented demand for all products in all global markets,” he said.

Rolls-Royce is preparing to launch Specter, its first fully electric car.

Founded at the start of the 20th century, the iconic British brand was acquired by German automotive giant BMW in 1998.

Monday’s sales figures contrast sharply with broader industry data, which showed last week that UK auto manufacturing actually stagnated last year.

British automakers, mostly foreign-owned, produced 1.65 million vehicles in 2021, according to the Society of Motor Manufacturers & Traders.

This is only up 1% from 2020, but almost 29% below the pre-pandemic level of the market in 2019.

The pandemic erupted in early 2020 and initially caused demand to drop. As buyers returned, a global shortage of computer chips, which are essential components of all types of vehicles, held back production.

(Except for the title, this story was not edited by NDTV staff and is posted from a syndicated feed.)


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