Samsung reportedly cuts smartphone production by 30 million – TechCrunch

All is not well in the land of smartphones. The industry was headed for a downturn long before SARS-CoV-2 hit the scene. The glory days of expanding markets and half-yearly upgrades seem to be coming to an end, and things have only been exacerbated by two years of financial difficulties and supply chain constraints.

For all these reasons, it is not surprising that manufacturers are withdrawing from manufacturing. A new report from South Korea’s Maeil Business News says the world’s top smartphone maker is cutting production by 30 million units for 2022. The news comes as sales are still hampered by the conflict in Ukraine. In March, the company followed fellow tech giants Microsoft and Apple in suspending sales in Russia.

Apple too felt the pain. Recent reports from Bloomberg noted that the iPhone maker is limiting its plans to manufacture 20 million more phones in 2022. Instead, its numbers would remain flat from 2021. These reports follow several quarters of sales iPhone devices that had successfully thwarted many of the industry’s macro trends, but the company could return to Earth, even with the imminent arrival of the iPhone 14.

It was a perfect storm of industries and global factors that brought us here. Now is not the time to panic for the biggest manufacturers – they will almost certainly emerge from the decline unscathed. But there remain broader questions about the future of the industry. What matters most is whether this is a lull after a decade of explosive smartphone sales, or whether even the arrival of new technologies like foldable screens won’t trigger a return to the golden age. of mobile.

Samsung declined to comment on the information.

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