The future of virtual objects seen through your phone is about to get more realistic with awesome graphics.
Virtual reality may still be far from commonplace, but augmented reality is becoming something everyone can connect to, and it’s starting to get even more realistic.
If you haven’t heard much about it or if the lingo confuses you, augmented reality is a bit like what happens when virtual reality and real reality mix, but you don’t need to wear a headset. to feel the results.
Also called “mixed reality”, it’s what happens when you take things from the digital world and throw them into real-world visuals, then experience the results through your phone or a pair of smart glasses.
While not all of us are rocking a pair of special glasses to see the latter, we all usually have phones and can experience augmented reality quite easily these days. Pokemon Go helped normalize this stuff, and over the past couple of years Google has introduced augmented reality as part of its search capabilities, allowing you to search for animals and have them appear virtually through your browser, by looking at 3D objects in your real space.
You can find other examples of this, like IKEA, which lets you test out what furniture might look like before you buy, but another pioneer in this category is Snap, which has tried its hand at filters. specials and fashion items to do things instead appear out of nowhere and work through your phone in your own space. You won’t be physically wearing a pair of Gucci shoes, but Snap offers the ability to see what Gucci shoes might look like on your feet before you buy through augmented reality examples.
However, Snap is not relying solely on this idea.
At its recent Partner Summit, Snapchat noted that it now has more than 330 million active users worldwide, with more than 250 million people working with its augmented reality lenses, accessing more than 5 billion people. time. And the future of the region seems to be becoming more realistic.
Snapchat noted that its “Lens Studio” AR system will soon support ray tracing, a technology known in animation and games for simulating lighting, reflection, refraction and shadows to create more digital objects. realistic in its application.
“We are introducing several new features that help increase the realism of AR elements. One of them is Ray Tracing, where AR objects realistically render lighting, shadows and reflections in a lifelike way,” said Kathryn Carter, Snap’s general manager for Asia- Peaceful.
“This technology works well with jewelry and, for example, we work with Tiffany-and-Co. to build a lens with their signature ‘Bird on a Rock’ brooch that really sparkles,” she said.
You may find ray tracing used in games where there’s often a meaty graphics card attached, but it’s not quite like that. On the contrary, it’s likely that Snapchat’s use of ray-traced augmented reality products will apply to a handful of items appearing in Snapchat, not an entire scene that requires a large graphical option, since phones are the main target here.
Snap hasn’t quite said how the tech will work and whether it will only work on certain devices, but we think the power of the cloud will get the job done for phones, allowing ray-traced 3D objects to appear realistic on almost any device. , high-end or otherwise.
It’s not the only addition to the service, either.
As part of this announcement, Snap has announced that it will include a dedicated fashion space for people to try digital fashion in “Dress Up”, working for more than the Gucci example we have. previously noted, while support will be added for developers using Snap to sell merchandise.
And there’s even a selfie drone sourced from the company in the ‘Pixie’, although it’s initially only available in the US and France, and only in limited quantities.
As for when this all happens, it’s largely a ‘watch this space’ sort of thing, although given that these are things you view through your phone, you might want to be taking this at face value.