SRMG launches the exclusive Cannes Lions experience

  • Jomana Rashed AlRashid, CEO of SRMG, was joined by Sir Martin Sorrell, co-founder of S4 Ventures, for an inclusive discussion on the new direction of advertising
  • Burak Cakmak, CEO of Saudi Arabia’s Ministry of Culture Fashion Commission, Lama Alshethri, Editor-in-Chief of Sayidaty Magazine, and Natalia Modenova, Founder and COO of DRESSX, unveiled the potential of the sustainable fashion industry with moderator Nadia El Bast, panel moderator and presenter and producer at Asharq Business with Bloomberg.
  • Joining Tarek Ali Ahmad, Head of Unit Tarek Ali Ahmad, Head of Unit Research and Studies and Media Editor for Arab News, spoke about the impact of new technologies and the increased reach of podcasting.

SRMG, one of the largest global media groups in the Middle East, launched the exclusive SRMG Experience at the Cannes Lions with an incredible selection of special guests and panel discussions.

SRMG has activated a hub for MENA talent with a beach hut on the Croisette for the first Cannes Lions Festival of Creativity in three years. The busy schedule kicked off yesterday with a fireside chat with Jomana Alrashid, CEO of SRMG, and special guest Sir Martin Sorrell, Founder of S4 Ventures.

The evening’s activities began with a panel of experts covering the benefits of investing in sustainable fashion with “Sustainable fashion looks good on you”. Burak Cakmak, CEO of Saudi Arabia’s Ministry of Culture Fashion Commission, Lama Alshethri, Editor-in-Chief of Sayidaty Magazine, and Natalia Modenova, Founder and COO of DRESSX, highlighted the untapped potential of sustainable fashion industry initiatives and what they can offer brands. and consumers with moderator Nadia El Bast, presenter and producer of Asharq Business with Bloomberg. Modenova implored the industry to consider the United Nations’ sustainability goals as the “North Star” for all initiatives.

SRMG launched the exclusive Cannes Lions SRMG Experience with an incredible selection of special guests and panel discussions.

The biggest names in MENA podcasting, Abdulrahman Abumalih, CEO Thmanyah, Claudius Boller, Managing Director, MENA and South Asia (excluding India) of Spotify and Leila Hamadeh, CEO of Finyal Media joined Tarek Ali Ahmad, the head of research and studies unit and Media Editor for Arab News spoke about the impact of new technologies and the increased reach of podcasting.

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