Why Ryvita disappeared from Woolworths and Coles

The brand behind this popular lunchbox snack has revealed that it has faced a significant increase in the cost of producing and distributing its products.

Shoppers are reacting this week to a small but notable omission on the shelves of major supermarkets.

Popular whole grain snack Ryvita has revealed that it has faced a significant increase in the cost of producing and distributing its products.

Ryvita has been forced to reduce their availability at Coles and Woolworths stores across the country.

“We had to increase the prices at which we sell our products to retailers. Woolworths and Coles have refused to accept this increase and have made the decision to remove the sale of these products from their stores,” a representative said in a statement.

“You can still find our products at independent retailers under the IGA banner nationwide.”

The company was also seen responding to customers on its Facebook page, as crispbread enthusiasts took to social media to express their disappointment.

“Ryvita, stop advertising a product that is no longer available in major Australian supermarkets. Please explain reason for unavailability – Has Ryvita been removed from the Australian market? one woman posted on the company’s Facebook page.

“Does anyone know if this is temporary or permanent?” I would like to buy Ryvita again,” another person asked.

“What happened to the Ryvita supply in Queensland Australia? I couldn’t get it for weeks and weeks. A member of staff at Woolworths told me today that the line has now been removed. Coles still doesn’t have it on their shelves in my area either,” complained another.

Woolworths and Coles have been contacted by news.com.au for comment.

In other supermarket news, prices for fresh fruit and vegetables are set to soar in the coming weeks as supply chain gaps continue to affect Australia.

Flooding in March and heavy rains this month on the east coast of Australia disrupted regular growing conditions and closed some roads, causing further delays.

Lettuce, spinach, avocados, apples, strawberries and raspberries were the hardest hit, with some supermarkets in southeast Queensland having no supplies or selling stocks at inflated prices.

Heirloom tomatoes were selling for $16 a kilo in some areas, according to the newspaper.

Woolworths, Coles, Aldi and IGA apologized to customers, issuing supply shortage notices over the weekend.

‘We are sorry if we are missing some of your usual products,’ read a notice posted at Woolworths in Redland Bay over the weekend.

“This is due to unforeseen circumstances in our [distribution centre] who supplies this store. Deliveries continue to arrive regularly and we are restocking as quickly as possible.

Originally published as Why Ryvita disappeared from Woolworths and Coles

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